PSYCHOLOGY OF FINANCE AND BEHAVIORAL FINANCE: POINTS OF CONTACT AND DIFFERENCES

Modern financial science is always looking for cause-and-effect relationships in practice. And to help her come not quite traditional methods and spheres of influence inherent behavioral finance psychology. Goal. The aim the article study similarities differences between psychology determine whether two sciences are identical or their functioning distinguished by certain contradictions. Method. following were used during research: dialectical - clarify relevance research issue modern environment; modeling illustrate sphere interaction with other sciences; analytical when comparing elements target direction studied objects; induction formulate conclusions. Results. analyzes features theoretical approaches understanding essence finance. range has been determined it found that closely intersect plane psychological determinants tangentially sociological spectrum. basic aspects realization both finances determined. It also noted they differ perception individual as a participant processes. Scientific novelty. As result study, was finance, focuses on studying characteristics order shape driver change, means part established social phenomena. Practical significance. can be considered initial link which due its in-depth individual, aimed at himself. This provides an opportunity understand, within framework how form areas motivate him make decisions, thus obtain desired result.